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Thursday, 16 August 2012

Forecasting In The Logistical Process

When many engineers think of logistics, they think of the technical aspect of manufacturing. They think about milling, they think about the lathe, they think about making parts as quickly and as cheaply as possible. They think about using Solid-Works and Pro-Engineer to engineer quality parts. In addition, they think of minimizing machine set-ups and other technical nuances of manufacturing, but these are not the only parts of logistics that are important. Possibly the most important part of a successful logistical system is forecasting, Stacker 3 predicting how many products are sold in a given period of time is crucial to reducing inventory and having enough merchandise to meet customer demand. Forecasting is not easy and even small mistakes can cause disasters, which can mean big losses for companies. Many people will say that forecasting is just glorified guesswork, but this is far from the case. Forecasting involves coming up with detailed and reliable models that can statistically predict how much demand there will be for a given product based on past data. Forecasting involves a tremendous amount of ingenuity and mathematical knowledge. It also requires that the person who is responsible for forecasting has a working and effective knowledge of statistics and the marketing strategy of the company.

Forecasting is more than a minor aspect to be concerned with when looking at a successful business. Many engineers will dismiss the more business-orientated employees who are in charge of telling the manufacturers how many of each type of merchandise to produce. However, the forecasters have maybe the most important job of all and that is deciding how many products to produce. No matter what anybody says, the most effective way to control inventory (and to maximize profit) is to produce exactly the amount of product that will be purchased by the public. When engineers start dealing with process control, statistical quality control and minimizing machine time they seem to forget that a big part of maximizing the effectiveness of the companies logistical system is predicting correctly how many of their products can be delivered to the marketplace and sold. If a company has a dependable system that allows that it to forecast demand accurately, then this will be a huge advantage in its goal of producing merchandise quickly and efficiently. A dependable forecast goes beyond simply minimizing inventory; it allows the people who work in the manufacturing plant to optimize equipment usage to produce a specific number of items. If a particular corporation's forecasting is consistently accurate, then the workers in the manufacturing plant will always have the correct amount of labor on hand to produce. Accurate forecasting also allows for optimum usage of machines to produce quality products.

Forecasting is an important and often underrated part of the manufacturing process. Even though forecasting is sometimes done by those who are more business oriented rather than engineering oriented the process is still important. Forecasting is ultimately what will minimize inventory and make sure that enough products are produced to satisfy demand and as long as the goal of every company is to make money, forecasting will be critical to success.

Michael Russell
Your Independent guide to Logistics

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